喜茶合夥人內部信:跳出同質化,不做低價內卷
1年前
近日,喜茶向事業合夥人發布了主題為《為用戶創造差異化的品牌和產品》deneibuxin。xichazaigaineibuxinzhongzhichu,dangqianxingyexianruletongzhihuajingzheng,chixuxiaohaozheyonghuduichayinchanpinhepinpaidereqing。xichabiaoshi,jiexialaijiangbuzuotongzhihuachanpin、buzuodanchundedijianeijuan,jiangtuichugengduochayihuadechanpinhepinpaihuodong。tongshi,xichahaibiaoshibuhuizhuiqiuduanqidekaidiansuduyushuliang,jiexialaijigeyuejianghuikongzhimendianjiami,gengzhuzhongkaidiandezhiliangyumendianyunyingpinzhi。xiangguanshujuxianshi,xichadangqianmendianzongliangda4300多家,2024年新增超1100家。(來源:36氪)原文鏈接