涪陵榨菜對榨菜醬產品降價,榨菜行業仍處於存量競爭
1年前
12月25日(ri),重(zhong)慶(qing)市(shi)涪(fu)陵(ling)榨(zha)菜(cai)集(ji)團(tuan)股(gu)份(fen)有(you)限(xian)公(gong)司(si)發(fa)布(bu)投(tou)資(zi)者(zhe)關(guan)係(xi)記(ji)錄(lu)表(biao),稱(cheng)公(gong)司(si)主(zhu)力(li)產(chan)品(pin)價(jia)格(ge)未(wei)有(you)調(tiao)整(zheng)。但(dan)榨(zha)菜(cai)醬(jiang)產(chan)品(pin)於(yu)今(jin)年(nian)底(di)針(zhen)對(dui)終(zhong)端(duan)反(fan)饋(kui)對(dui)其(qi)進(jin)行(xing)了(le)降(jiang)價(jia)調(tiao)整(zheng)。對(dui)於(yu)榨(zha)菜(cai)的(de)渠(qu)道(dao)布(bu)局(ju)和(he)市(shi)場(chang)變(bian)化(hua),涪(fu)陵(ling)榨(zha)菜(cai)稱(cheng),目(mu)前(qian)榨(zha)菜(cai)行(xing)業(ye)在(zai)一(yi)二(er)線(xian)市(shi)場(chang)主(zhu)要(yao)是(shi)進(jin)行(xing)存(cun)量(liang)競(jing)爭(zheng)、市(shi)場(chang)份(fen)額(e)搶(qiang)占(zhan),公(gong)司(si)麵(mian)對(dui)不(bu)同(tong)形(xing)式(shi)的(de)競(jing)爭(zheng)衝(chong)擊(ji)將(jiang)適(shi)時(shi)針(zhen)對(dui)性(xing)開(kai)展(zhan)促(cu)銷(xiao)推(tui)廣(guang)活(huo)動(dong),以(yi)持(chi)續(xu)保(bao)障(zhang)公(gong)司(si)產(chan)品(pin)競(jing)爭(zheng)力(li)。此(ci)外(wai),公(gong)司(si)進(jin)入(ru)餐(can)飲(yin)渠(qu)道(dao)產(chan)品(pin)以(yi)榨(zha)菜(cai)為(wei)主(zhu),2024年下半年新增了餐飲端蘿卜與泡菜類部分產品。據了解,涪陵榨菜從事榨菜、下飯菜、泡菜、調味菜、榨菜醬和其他佐餐開胃菜等方便食品的研製、生產和銷售。(來源:新京報)原文鏈接