5月7日
，淘寶天貓與小紅書簽訂戰略合作，打造「紅貓計劃」，宣布雙方將進一步開放融合，打通從種草到購買的全鏈路，共同助推商家生意增長。5雙方首次打開效果廣告鏈路
，共同新增筆記下方“廣告掛鏈”gongneng，duiyuqianqijiarushidiandepinpailaishuo，zaixiaohongshudetoufangneirongkezhijietiaozhuanzhitaobaotianmao。ciwai，pinpaishangjiakeyiguancecongzhongcaodaozhuanhuadequanlianlutoufangxiaoguo
，tishengtoufangxiaolv，taobaotianmaoyejiangjiadatouru
，weishangjiazhongcaobijijinxingjiare
、投tou流liu，提ti升sheng消xiao費fei互hu動dong。此ci次ci合he作zuo，首shou次ci實shi現xian了le小xiao紅hong書shu種zhong草cao到dao淘tao寶bao天tian貓mao消xiao費fei轉zhuan化hua的de全quan鏈lian路lu打da通tong。後hou續xu，雙shuang方fang的de合he作zuo將jiang持chi續xu開kai放fang給gei更geng多duo優you質zhi品pin牌pai商shang家jia。（來源：阿裏媽媽數字營銷）