Oatly 準備在北美實施新市場戰略,重點將放在餐飲服務上
11個月前
據報道,Oatly Group AB 正zheng準zhun備bei實shi施shi其qi已yi在zai北bei美mei世shi界jie其qi他ta地di區qu部bu署shu的de上shang市shi戰zhan略lve。重zhong點dian將jiang放fang在zai餐can飲yin服fu務wu上shang,激ji發fa消xiao費fei者zhe對dui公gong司si產chan品pin的de興xing趣qu,並bing通tong過guo各ge種zhong營ying銷xiao工gong作zuo啟qi動dong試shi用yong,這zhe將jiang導dao致zhi在zai零ling售shou店dian試shi用yong和he重zhong複fu購gou買mai公gong司si產chan品pin。在zai foodservice,gaigongsijiangyuyunyingshanghezuo,jiangzhaopaiyinliaotianjiadaotamendecaidanzhong,yituidongxinwenhecanyudu。zhexianggongzuojiangdedaoyingxiaojihuadezhichi,bingyuzhizaituidongshiyongheshichangfenezengjiadelingshoudianneizhixingbaochiyizhi。Oatly 全球總裁兼首席運營官 Daniel Ordonez 表示,Oatly 已在歐洲啟動了該戰略,並實現了正銷量增長。(來源:foodbusinessnews)原文鏈接