東鵬飲料選定植物蛋白飲料“海底椰”作為餐飲渠道試點單品
1個月前
2月6日 ,東(dong)鵬(peng)飲(yin)料(liao)在(zai)接(jie)受(shou)調(tiao)研(yan)者(zhe)提(ti)問(wen)時(shi)表(biao)示(shi),餐(can)飲(yin)渠(qu)道(dao)是(shi)公(gong)司(si)戰(zhan)略(lve)布(bu)局(ju)的(de)核(he)心(xin)探(tan)索(suo)賽(sai)道(dao)之(zhi)一(yi)。國(guo)內(nei)餐(can)飲(yin)行(xing)業(ye)門(men)店(dian)基(ji)數(shu)龐(pang)大(da),消(xiao)費(fei)場(chang)景(jing)多(duo)元(yuan)豐(feng)富(fu),蘊(yun)藏(zang)著(zhe)極(ji)為(wei)可(ke)觀(guan)的(de)市(shi)場(chang)潛(qian)力(li)與(yu)增(zeng)長(chang)空(kong)間(jian)。基(ji)於(yu)產(chan)品(pin)飲(yin)用(yong)場(chang)景(jing)的(de)精(jing)準(zhun)適(shi)配(pei)性(xing)考(kao)量(liang),公(gong)司(si)選(xuan)定(ding)植(zhi)物(wu)蛋(dan)白(bai)飲(yin)料(liao)“海島椰”zuoweicanyinqudaoqierudehexinshidiandanpin。gaichanpinbujinnenggouqihecanyinxiaofeichangjingxiadezuocanxuqiu,qidutedechanpintiaoxingyubaozhuangsheji,yiyujieqinglizengdexiaofeifenweigaodushipei,jubei“餐飲+禮贈”雙shuang場chang景jing驅qu動dong的de市shi場chang競jing爭zheng力li。未wei來lai,公gong司si將jiang持chi續xu加jia大da資zi源yuan投tou入ru力li度du,深shen耕geng餐can飲yin渠qu道dao拓tuo展zhan工gong作zuo,通tong過guo精jing細xi化hua運yun營ying策ce略lve,推tui動dong產chan品pin與yu餐can飲yin消xiao費fei場chang景jing的de深shen度du融rong合he與yu強qiang綁bang定ding,著zhe力li提ti升sheng產chan品pin在zai餐can飲yin飲yin品pin市shi場chang的de滲shen透tou率lv與yu占zhan有you率lv,為wei公gong司si業ye績ji增zeng長chang開kai拓tuo全quan新xin增zeng長chang點dian。(來源:證券日報)原文鏈接