來源：藝恩數據（ID：endata2019）

從貼片廣告到創意中插、明星播報
、AI植入
，劇集營銷的發展之快有目共睹。進入2022nian，pinpaizhuzaijujizhiruyingxiaotourushangmingxianquyujinshen，yifangmianyinyingshineirongshichangrengchutiaozhengdazhouqi，lingyifangmianduanshipindengxiaoguoguanggaosaidaoduipinpaizhuyingxiaoyusuanyexingchengqiangshifenliu。2022shangbannianjujishichangzanzhutoufangdepinpaizongshutongbiqunianyousuojianshao
，qizhongdianshijudanjupinpaihezuoshuliangjunzhitongbijihuyaozhan
，wangjushouxiangmujianliangyingxiang，zhengtihezuopinpaishuyexiahuamingxian。

但以優質劇集為核心的內容讚助依舊是品牌提升認知度、suzaoxingxiangdeyouliwuqi，shiduobianhuanjingxiapinpaijianxingchangxiaofazhanzhanlvedezhongyaoyingxiaoshouduan。jiyushichangdebuquedingxing，pinpaizhufenfenyouhuajujizhirucelve，runeirongxuanzeshangjinyibujujiaotoubu
，yingxiaoxingshishanggengqingxiangyuhouzhideng。lingwai，zaijujileixingxuanzefangmian
，aiqing
、都市劇集依然是品牌讚助首選，如《心居》《餘生請多指教》合作品牌數均超40個

；但懸疑
、古裝等高爆款賽道吸金力也不容小覷，如《警察榮譽》《夢華錄》等頭部熱劇品牌合作表現亮眼
，助力類型招商實現突破。    

從品牌行業分布上看，飲料
、hulianwangheyiliaobaojianshishangbannianjujitoufangdesandaremenxingye，qizhongyinliaopinleijizhongdujinyibutisheng，gehuqingjieleipinpaixiangbiqunianjiadalejujitoufanglidu。daibiaoxingpinpaifangmian，jiuleipinpairuiaoRIO借助都市題材劇全場景滲透品牌特征，飲料品牌東鵬特飲6月集中投放多部劇集

，均獲得了不錯的曝光效果和輿情熱度。