保樂力加印度公司將旗下印度威士忌品牌“帝王藍”出售給蒂拉克納加爾工業公司
8個月前
7月24日,為了加強對高端品牌的關注,保樂力加印度公司進行了重組,已達成最終協議,將旗下印度威士忌品牌“帝王藍”出chu售shou給gei蒂di拉la克ke納na加jia爾er工gong業ye公gong司si。保bao樂le力li加jia表biao示shi,此ci舉ju旨zhi在zai利li用yong印yin度du快kuai速su增zeng長chang的de烈lie酒jiu市shi場chang中zhong蓬peng勃bo發fa展zhan的de高gao端duan化hua趨qu勢shi。此ci次ci交jiao易yi將jiang增zeng強qiang保bao樂le力li加jia印yin度du公gong司si的de產chan品pin組zu合he,使shi其qi能neng夠gou更geng加jia專zhuan注zhu於yu高gao利li潤run率lv品pin牌pai。作zuo為wei保bao樂le力li加jia全quan球qiu第di二er大da市shi場chang,印yin度du不bu斷duan變bian化hua的de消xiao費fei者zhe偏pian好hao和he強qiang勁jin的de經jing濟ji基ji本ben麵mian使shi其qi成cheng為wei公gong司si增zeng長chang戰zhan略lve的de重zhong點dian。預yu計ji此ci次ci出chu售shou完wan成cheng後hou將jiang立li即ji增zeng加jia保bao樂le力li加jia印yin度du公gong司si的de營ying業ye利li潤run率lv和he淨jing銷xiao售shou額e增zeng長chang。保bao樂le力li加jia董dong事shi長chang兼jian首shou席xi執zhi行xing官guan亞ya曆li山shan大da·裏卡德(Alexandre Ricard)強調了此次出售的戰略意義:“cicijiaoyiduisuoyouliyixiangguanzhe,baokuoquanqiuhebendicengmian,doushishuangyingde。tajifalewomenzaiyinduzhegezhuyaoshichangqudegengdachenggongdexiongxin。suizhewomenjixutouziyuyindudezhuoyuezengchang,zhejiangjinyibujianhuawomendeyunying。”(來源:FOODBEV)原文鏈接