東鵬飲料選定植物蛋白飲料“海底椰”作為餐飲渠道試點單品
2個月前
2月6日 ,東(dong)鵬(peng)飲(yin)料(liao)在(zai)接(jie)受(shou)調(tiao)研(yan)者(zhe)提(ti)問(wen)時(shi)表(biao)示(shi),餐(can)飲(yin)渠(qu)道(dao)是(shi)公(gong)司(si)戰(zhan)略(lve)布(bu)局(ju)的(de)核(he)心(xin)探(tan)索(suo)賽(sai)道(dao)之(zhi)一(yi)。國(guo)內(nei)餐(can)飲(yin)行(xing)業(ye)門(men)店(dian)基(ji)數(shu)龐(pang)大(da),消(xiao)費(fei)場(chang)景(jing)多(duo)元(yuan)豐(feng)富(fu),蘊(yun)藏(zang)著(zhe)極(ji)為(wei)可(ke)觀(guan)的(de)市(shi)場(chang)潛(qian)力(li)與(yu)增(zeng)長(chang)空(kong)間(jian)。基(ji)於(yu)產(chan)品(pin)飲(yin)用(yong)場(chang)景(jing)的(de)精(jing)準(zhun)適(shi)配(pei)性(xing)考(kao)量(liang),公(gong)司(si)選(xuan)定(ding)植(zhi)物(wu)蛋(dan)白(bai)飲(yin)料(liao)“海島椰”zuoweicanyinqudaoqierudehexinshidiandanpin。gaichanpinbujinnenggouqihecanyinxiaofeichangjingxiadezuocanxuqiu,qidutedechanpintiaoxingyubaozhuangsheji,yiyujieqinglizengdexiaofeifenweigaodushipei,jubei“餐飲+禮贈”雙(shuang)場(chang)景(jing)驅(qu)動(dong)的(de)市(shi)場(chang)競(jing)爭(zheng)力(li)。未(wei)來(lai),公(gong)司(si)將(jiang)持(chi)續(xu)加(jia)大(da)資(zi)源(yuan)投(tou)入(ru)力(li)度(du),深(shen)耕(geng)餐(can)飲(yin)渠(qu)道(dao)拓(tuo)展(zhan)工(gong)作(zuo),通(tong)過(guo)精(jing)細(xi)化(hua)運(yun)營(ying)策(ce)略(lve),推(tui)動(dong)產(chan)品(pin)與(yu)餐(can)飲(yin)消(xiao)費(fei)場(chang)景(jing)的(de)深(shen)度(du)融(rong)合(he)與(yu)強(qiang)綁(bang)定(ding),著(zhe)力(li)提(ti)升(sheng)產(chan)品(pin)在(zai)餐(can)飲(yin)飲(yin)品(pin)市(shi)場(chang)的(de)滲(shen)透(tou)率(lv)與(yu)占(zhan)有(you)率(lv),為(wei)公(gong)司(si)業(ye)績(ji)增(zeng)長(chang)開(kai)拓(tuo)全(quan)新(xin)增(zeng)長(chang)點(dian)。(來源:證券日報)原文鏈接